Corporate values
Our business objectives and concerns as well as the associated customer markets are at the centre of our actions. Customer satisfaction is our top priority.
We take a responsible, entrepreneurial, demanding and supportive approach. We treat each other and our business partners with respect. These values express our self-image and set the direction for how we behave towards customers, employees and business partners in our day-to-day dealings.
The well-being of our employees is important to us. We take targeted precautionary and preventative measures to promote health and reduce the strain on our employees in the workplace.
As a company, we also attach great importance to environmental protection and sustainability. Our CO2-optimised production facility is Ecoprofit certified and we implement measures to save energy and resources.
Management values
We treat our employees, customers and business partners with respect and act responsibly towards them. Open communication and regular dialogue ensure transparency and honesty.
Complex and unique tasks require constant further development. With this in mind, we support our employees through continuous training, development programmes at the Academy and individual measures.
Our claim
The needs of our customers drive us to constantly create new solutions to problems. We conduct research to develop products that improve quality of life and make life a little better.
It is particularly important to us that almost 100% of the product comes from our company: we come up with the idea, our Research & Development team works on the formulation in accordance with scientific principles, the product is produced in-house under the strictest controls and, finally, Sales and Logistics ensure that the product reaches the customer safely. Our employees guarantee a smooth process with their expertise and commitment, and quality assurance oversees the process from start to finish.
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“We strive for perfection in product development and take the various requirements of our specialised niche markets into account.”
Vision und Mission
As innovators, we want to be the market leader in our niche markets. In doing so, we aim to achieve a significant market share in our sales countries. These can range from Germany and Europe to the whole world.
Niche markets are characterised by high knowledge barriers to entry and can consist of individual products through to the entire product range, but can also arise on the market side. Despite the niche market volumes, our products are characterised by special unique selling points and enormous brand appeal. We strive for perfection in product development and take into account the various requirements of our specialised niche markets.
Our vision is to achieve market leadership in the relevant niche markets or to become at least one of the three largest market players and to defend this position.